![]() ![]() Let’s say a particular page makes it relatively high in Google search results for a given keyword - but that page’s search traffic is very low. Since website ranking traffic is a direct reflection of your SEO campaign, monitoring site traffic is crucial. So, the amount of search traffic you earn is a direct result of the quality of your SEO campaign. SEO involves optimizing your web content to rank in relevant search engine results where interested users can find it. Search traffic is the marker of a successful SEO campaign. Why should you care about search traffic? All traffic sources are useful, but when you’re dealing with SEO, traffic from search engine rankings is what you’ll want to track. People can find your site through social media, emails, other websites, and ads. Bear in mind that search traffic is not the only kind of site traffic you can receive. For example, if someone searches for something in Google, finds a link to a page on your website in the results, and clicks on it - that click contributes to your search traffic. ![]() Website ranking traffic refers to traffic that comes to your website from search engine rankings, or search engine results pages. ![]()
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